Satellite Education System: IBM Corporation
Case number:
A06-97-0011
Abstract
The IBM Corporation investigated the feasibility of delivering employee education via geosynchronous satellite to replace classroom instruction in 1984. This would require considerable expenditures. The benefit would result from savings of travel and living expenses of executive education participants who previously had to travel to two classroom locations (Briarcliff, New York, and Irving, Texas).
Teaching
The case is useful in corporate finance courses in which capital budgeting is an integral component. The case allows students practical instruction and application of how to structure and solve a capital budgeting problem.
Case number:
A06-97-0011
Subject:
Finance
Year:
Setting:
United States 1984
Length:
8 pages
Source:
Field case