Sauipe Resort Development
Case number:
A12-03-0025
Abstract
The case focuses on a large Brazilian company that must make the decision of whether or not to build a tourist resort. The company is trying to diversify from construction and chemicals into new areas, but has no expertise in tourism. The case presents a series of research studies by consultants, and ultimately asks the students whether the project should proceed or not.
Teaching
The case is suited for courses in tourism, marketing strategy, marketing research, and general management. Students must develop a list of needed information and a sequence of research useful for making a major financial investment. Students are also required to evaluate research findings and to perform a SWOT analysis.
Case number:
A12-03-0025
Subject:
Marketing
Year:
Setting:
Brazil
Length:
6 pages
Source:
Published Material