Scott - AFH
Case number:
A12-02-0021
Abstract
The case describes the company's first attempt to design a global product development process. A major Japanese customer expresses interest in a more compact model of the existing liquid soap dispenser. The company's senior management decided to leverage this market opportunity to develop a product that would also fit the product portfolio of European and North American divisions. The new process should integrate a world-class network of industrial designers, molders, toolmakers, contract manufacturers, and logistics providers.
Teaching
To examine key aspects of the globalization of a critical business process.
Case number:
A12-02-0021
Subject:
Marketing
Year:
Setting:
USA & Global
Length:
16 pages
Source:
Field